For most international and convention attendees in Seoul, their first stop in the city is their hotel. In fact, the venue for nearly half of the conventions held in Seoul every year are held in hotels. For this reason, listening to hotel employees who are on the front lines in welcoming MICE attendees can greatly contribute to the qualitative improvement of Seoul’s MICE industry. The Seoul Metropolitan Government and the Seoul Tourism Organization (STO) recently invited the general managers of Seoul’s Seoul MICE Alliance (SMA) hotels to a briefing session. Held at ‘Bear House’, one of Seoul’s...

The Seoul Metropolitan Government and Seoul Tourism Marketing (STO) are planning to hold the Seoul Information Session with 100 MICE buyers from Beijing. The session is in connection with the Incentive Business Travel & Meetings China (CIBTM) 2016 to be held from September 7 to 8 in Beijing, China.   ※ Incentive Business Travel & Meetings China (CIBTM) is China’s largest MICE exhibition held annually in Beijing. In 2015, the exhibition had 3,200 visitors from 33 countries (365 exhibitors from 28 countries and 400 buyers from 21 countries). Seoul Mayor Park Won-soon visited Guangzhou,...