《2016 Seoul MICE Week》 ⑥Expanded Seoul MICE Alliance Looks to 2017 at the Annual Seoul MICE Alliance Meeting

– 320 members from the Seoul MICE Alliance MICE Industry Participate in annual meeting

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The Annual Meeting of the Seoul MICE Alliance (SMA) was held on November 4 at the Four Seasons Hotel Seoul where members of the city’s leading MICE organizations gathered to review the alliance’s activity for 2016, discuss the plans for the new year, and explore collaborative opportunities. .

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This year’s meeting was attended by 324 individuals across the alliance’s member organizations and followed the SMA’s recent expansion in membership to 230 organizations. The meeting also acted as the conclusion of the 2016 Seoul MICE Week, the annual festival designed to promote and advance the MICE industry to citizens. (see the related article) A review of the Seoul MICE Alliance’s history and achievements, since its founding in 2008, showed that the alliance had attracted a total of 450 international meetings alone with some 390,000 international participants and direct expenses from overseas participants amounting to approximately KRW 1.5 trillion.

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Seoul Tourism Organization’s president Byungtae Kim praised the role and importance of the alliance in his welcome speech as he spotlighted the SMA’s efforts in helping vault Seoul to a 3rd place ranking on this year’s annual international meetings city ranking by the Union of International Association (UIA). “The diligent and continual efforts of the 230 SMA member organizations are what has allowed Seoul to achieve these results,” said president Kim.

Eui Seung Kim, General Director of Tourism & Sports at the Seoul Metropolitan Government reaffirmed the important partnership between the alliance and the city government saying, “As the SMA member organizations and the MICE industry play a pivotal role in the growth of Seoul’s MICE industry, Seoul city and the Seoul Tourism Organization (STO) will continue to firmly support the partnership and the opinions of the alliance’s members.”

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Park Jin-hyeok, director of the Seoul Tourism Organization’s Convention Bureau, also took the stage at the annual meeting to brief the alliance on the past year’s activities such as the regular SMA working-level meetings, overseas joint marketing and advertisement efforts, co-hosting of local events and site inspections, and co-participation in exhibitions and trade shows abroad. Director Park took the time to provide an overview and guideline of Seoul’s support programs and services for MICE events and emphasized that they only achieved their purpose with the deep interest and participation of the SMA members.
The 36 newest member organizations of the SMA and the alliance’s newly elected divisional representatives were also introduced during the meeting. Won-jun Seo, who was elected a second term as a division representative and an Executive Director of TSM, a service provider company, vowed to continue advancing the alliance saying, “With the other elected representatives, we will cooperate for the rights and interests of the SMA.”

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Later in the evening, outstanding alliance members who had made significant achievements for the SMA were recognized during the meeting’s awards ceremony with a total of 19 organizations and individuals receiving awards. Entertainment was provided by Jeongdong Theater who put on a special performance of some of its past and current show highlights. Members also had plenty of time to network during the event allowing the city’s top hotels, service providers, PCOs, venues, and other important MICE-related organizations to exchange and suggest business ideas and collaborative opportunities. The annual meeting wrapped with a lively lucky draw and a contest in which winners were voted by members for categories such as best dressed and individual who had collected the most number of business cards for prizes ranging from hotel stays to gift cards.
For first time participants such as Kim Tae-rim, assistant manager at O’ngo Food Communications, a new member of the SMA, the evening proved a meaningful time as he shared, “The gathering of member organizations across various sectors was valuable not only in the sharing of information but a refreshing outlook to the future of Seoul’s MICE industry.”

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《2016 Seoul MICE Week》 ⑤The 2016 Seoul International MICE Forum
《2016 Seoul MICE Week》⑦International Reporters from MICE Media Outlets Visit the Seoul MICE Week

Author: Jiyeon Lee

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