Seoul MICE Webzine | 100-Membered Incentive Group Enjoys Bike-Friendly Seoul with Seoul’s Mayor
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100-Membered Incentive Group Enjoys Bike-Friendly Seoul with Seoul’s Mayor


100-Membered Incentive Group Enjoys Bike-Friendly Seoul with Seoul’s Mayor

100-Membered Incentive Group Enjoys

Bike-Friendly Seoul with Seoul’s Mayor


Under blue and sunny skies, some 100-members of Indonesia AXA, gathered at Seoul’s Yeouido Hangang Park on April 26 to enjoy a group bicycle team building activity along the river banks. The Indonesian insurance group were visiting Seoul as part of a three night, four day incentive tour, from April 24 through the 27, and were one of the first incentive groups that utilized Seoul’s recently launched experience program support for incentive and corporate groups.



On this day, this particular group chose the Hangang Park bicycle-riding program and also made use of the Seoul Public Bike rental program, also known as Ttareungyi, under which the city operates 450 public bike rental spots across 11 districts with some 5,600 public bicycles available to rent and ride for both residents and visitors.


To offer a warm welcome, Seoul’s mayor Park Won Soon and South Korea’s Chargés d’affaires ad interim/Minister of the Indonesian embassy, Cecep Herawan, met the members of the Indonesia AXA group before their bike tour where the two leaders briefly overviewed the strong ties between South Korea and Indonesia and also Seoul’s many offerings and merits as a travel destination. Seoul also set up cultural activity booths at the park for the incentive group to enjoy before their bike ride.

Both Mayor Park and Charge d’Affaires Herawan joined the group for their bike ride program participating with the group beforehand in their group stretching and then proceeding to pedal together on their 2.5km course. Starting their ride just beneath the Wonhyodaegyo Bridge, the group stopped at the halfway mark at the multi-plaza for a group photo against the park’s “I.SEOUL.U” sign backdrop before finishing at the Yacht Marina.


With everyone’s spirits high from the pleasant ride, Mayor Park shared, “Seoul will continue developing more experiences and programs that will appeal to all visitors and continue establishing Seoul as a global destination.” He also pledged to continue making Seoul a bike-friendly destination and vowing to increase the number of the city’s public bikes available to 20,0000 by the end of the year.

Seoul recently launched the special experience program service for corporate and incentive groups which made up 35% of Seoul’s MICE visitors in 2015.

The main experience programs developed for corporate and incentive groups are:

  1. Walking on the upcoming urban sky park of Seoullo 7017
  2. Bicycle riding on the Han River
  3. Trekking on the Seoul City Wall
  4. Traditional culture programs such as hanbok wearing, traditional instrument lessons, etc offered by a Seoul MICE Alliance organization
  5. K-Pop dance lesson and makeover

In addition to these five programs, interested groups can also propose an experience program through a local travel agency for consideration of support.

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Contact Stephen Kwak at for more information on support for corporate and incentive groups.

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