31 May PLUS SEOUL at KME 2017
PLUS SEOUL at KME 2017
Joint participation with 54 SMA members at KOREA MICE EXPO 2017
Seoul Metropolitan Government and Seoul Tourism Organization will attend Asia’s main MICE event, KOREA MICE EXPO(KME) 2017, with 54 Seoul MICE Alliance members.
KME 2017 will be held in June 15–16 at Songdo ConvensiA in Incheon. Numerous business and specialized education opportunities will be offered to both domestic and overseas participants through events such as MICE exhibitions, business counseling sessions by influential overseas buyers and the K-MICE Forum.
A promotional booth for Seoul will carry out joint marketing with 54 Seoul MICE Alliance members, including corporations from various fields such as PCO, travel agencies, hotels, unique venues, entertainment services, MICE services, shopping and tourism along with 12 new members such as the Grévin Museum. They plan to jointly attract more MICE events to Seoul. Such marketing efforts can expect to gain much attention due to the new MICE support package, PLUS SEOUL, launched in May.
Meanwhile, Seoul Tourism Organization will support familiarization tours for MICE media and buyers with this event to attract more MICE events to Seoul. These tours will show off Seoul’s new venues such as Seoullo 7017, Lotte World Tower’s observatory and more to overseas MICE media and buyers.