Seoul MICE Webzine | 2015: The Year in Review
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2015: The Year in Review

2015: The Year in Review

The year 2015 proved a landmark year for Seoul’s meetings industry, thanks to the ongoing efforts of the city, Seoul’s event professionals, and the enthusiastic contributions of the international community, from meeting planners to event participants. Following are ten highlights of Seoul’s major events and achievements from the past year as one of the world’s top-five UIA convention cities.

Retrospective ICN

Seoul Support for ICN 2015

In June, Seoul hosted the latest International Council of Nurses (ICN) Conference and CNR, bringing together 13,000 nurses from 112 countries to discuss global healthcare practices. A range of cultural programs were included in the ICN schedule, including special city tours organized by the Seoul Convention Bureau. The city-sponsored tours gave the busy participants a chance to enjoy Seoul’s rich history and culture [Full Story]


STO Welcomes New President

On June 29th, Mr. Kim Byung Tae was appointed the President and CEO of the the Seoul Tourism Organization. He brings with him more than twenty years of experience in the travel and culture industries, including much experience in the business travel and incentive fields. [Full Story]


Expanded Seoul MICE Alliance Offers Planners the Best of the Best

This year brought on the addition of 28 new members to the Seoul MICE Alliance (SMA); a partnership between local government and the city’s major business events industry providers. The SMA offers everything meeting planners need to ensure a successful international event in Seoul. The continually expanding alliance of the city’s top MICE professionals meets throughout the year for workshops and networking sessions that aim to further the competitiveness of Seoul’s meetings industry [Full Story]


Expanded Services Make Seoul Even More User-friendly

To make Seoul even more accessible to international business visitors, the SCB launched a new online MICE Help Desk message board and phone hotline service for speedier responses to MICE-related inquiries. [Full Story] Meanwhile, the new rechargeable Seoul MICE Card makes getting around the city even easier for international visitors. [Full Story]


Customized City Tours Offer Event Participants the Best of Seoul

From discoveries of Seoul’s UNESCO heritages to explorations of the capital’s top industries, Seoul’s customized city tours for business events visitors have enhanced the Seoul experience for many international meetings attendees. Recent examples include the 2015 International Council of Nurses (ICN) Conference & CNR, 3rd World Assembly for Women with Disabilities (WSBT), 36th Annual Meeting of the International Society for Dermatologic Surgery (ISDS), and 25th World Road Congress, among others.

객실-이그제큐티브 트윈

Korea’s First Four Seasons Opens in Seoul

Since it opened on October 1st, the new Four Seasons Seoul has gone the extra mile to establish itself as a trendsetter in a city well-known for its high-quality service for international business visitors. Located in the central Seoul neighborhood of Gwanghwamun, the new five-star hotel boasts several exciting F&B offerings, a variety of luxurious meetings spaces, and a range of elegant rooms with opulent features and services. [Full Story]

ITB featured

Seoul Makes a Big Presence at ITB Asia 2015

Seoul returned to ITB Asia this year providing the city with an excellent opportunity to promote its powerful business capabilities to 10,300 industry professionals from 108 countries. From destination presentations to promotional booths and banners, ITB Asia 2015 marked Seoul’s largest presence at the annual Singapore event to date. [Full Story]


Seoul Keeps the Wheels Turning for 25th World Road Congress

Seoul pulled out all the stops for the 25th World Road Congress, the world’s largest gathering of road-based transport professionals, which took place at Coex from November 2-6. The event made use of many of Seoul’s support programs for international meetings, including promotional assistance, and operational support. Seoul also sponsored customized, themed city tours which took road congress attendees to see the inner workings of Seoul’s high-tech public transportation infrastructure. [Full Story]

Seoul Case Study w850px

Latest FCCI Project Highlights Legacy Benefits of Business Events

The Future Convention Cities Initiative (FCCI)’s newest project has revealed the wide-reaching contributions that business events create for their host destinations. Entitled “Business Events: The Power to Transform Cities | Events | Society”, the project consists of seven case studies outlining the beneficial impacts of events on their host cities, including one submitted by Seoul, a founding member of the FCCI, regarding its hosting of last year’s International Congress of Mathematicians (ICM 2014). [Full Story]

Seoul MICE Week 1-03

Seoul MICE Week Connects Public with City’s Booming Meetings Industry

Global meetings experts gathered in Seoul recently for Seoul MICE Week – an initiative designed to raise awareness of business events among the general public. Hosted by the Seoul Metropolitan Government and the Seoul Tourism Organization, the November 13 event included presentations, discussion panels, and programs for high school and college students. The initiative, now in its second year, spreads awareness of the city’s rapidly growing MICE industry to local citizens through forums, workshops, and events designed to appeal to youth. [Full Story]


The Seoul Convention Bureau would like to thank everyone who chose Seoul for their business events in 2015, and looks forward to welcoming the world to “Your Complete Convention City” in the new year!

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