Seoul MICE Webzine | 2017 Seoul Summer Sale
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2017 Seoul Summer Sale


2017 Seoul Summer Sale

2017 Seoul Summer Sale


Opened May 23 as largest in event’s history


The 2017 Seoul Summer Sale began May 23 and will run through July 31 (70 days) all over Seoul to offer major discounts to foreign shoppers. A combined 133 companies will offer sales over the event period, up from last year’s 108, making it the greatest sale of its kind in yet.




This year’s Seoul Summer Sale kicked off about a month and a half earlier than usual as a part of the city’s plan to support tourism in Seoul, which has suffered a sharp decline in Chinese tourists. Accommodations was added this year as one of the main sectors to offer discounts and benefits to stave off the drop in Chinese tourists.

Among the participating sectors in this year’s sale are accommodations, culture and entertainment, food and beverages, fashion and beauty, medical care and shopping. Moreover, department stores, stores offering tax refunds, large supermarkets, large shopping malls, leading fashion and beauty stores, and more businesses located in densely populated regions in Seoul will hold sales.


In addition, programs aggressively pursued by both Seoul Metropolitan Government and Seoul Tourism Organization have been added to the sale to attract foreign tourists. The city created the Discover Seoul Pass, exclusively for foreign visitors, and One More Trip, a mobile tourism open market, to minimize the damage to the tourism industry.


Seoul’s tourism policy has emphasized the preferences of female Asian shoppers, who are the main visitors to Seoul. To reflect this, the K-pop boy band Super Junior was again selected the official ambassador of this event. Visitors can see the group throughout the stores taking part in this sale until July 31.


On March 31, Seoul Metropolitan Government and Seoul Tourism Organization held a large business briefing for participating industries to prepare for and ensure a smooth and successful Seoul Summer Sale this year. Both sides will work until the sale’s last day to resolve the tourism crisis and boost the satisfaction of foreign visitors to Seoul.

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