There is only one reason to change BIBAP into CHEF! If the performance is standing without changing, the audiences would leave. Actually, ‘BIBAP’ has been proceeded three times modification of stage set, five times of costumes change, and six times upgrade of programs since the premiere in 2011, that is different with existed non-verbal musical which is usually an open run! It shows a will of crew through performance upgrade that they want to show their best every moment to meet the audience. In addition, there is special behind story of CHEF’s rebirth.
The musical ‘BIBAP’ attended to Edinburgh Festival, the world best performing art festival, in August 2016. Choi Chulgi, as a general director and attended four times in Edinburgh Festival with various performance such as NANTA, JUMP, BIBAP, decided to change ‘BIBAP’’s name into ‘CHEF’ because ‘BIBAP’ is difficult pronunciation to foreigners and the name ‘CHEF’ might express its overall performance style well. The general director Choi’s prediction was right. During the street performance for a public relation, the performance was promoted with the name ‘CHEF’ instead of ‘BIBAP’ and many people began to chant ‘CHEF’. Moreover, people who lost their heart to interesting story started to spread the word that led sold-out result and local famous newspaper companies such as The scotsman, Metro gave ‘CHEF’ the highest grade with five stars. As the result, it received the best comedy award in The Asian Arts Awards, that innovate performance team with remarkable art performance is received.
The musical ‘CHEF’ received the grand prize in 2014 Korea Wave Award and has been performed in 101 cities in 30 countries and showed sellout in ciputra theater(1,194 seats) in Jakarta, Indonesia last year. In addition, during the Japan tour starting from sellout of Tokyo Nakano Sun Plaza(2,222 seats) performance, the buying rate appeared highly over 90% in seven cities. As the exceptional result, KBS 9 New reported it. Persona, the production and distribution company, is devoting all its energy that many people in the world can enjoy CHEF.
The musical ‘CHEF(New brand of BIBAP)’ has its permanent theater in Jongro2-ga and is performed at 20 o’clock on Monday, at 17 o’clock and at 20 o’clock from Tuesday to Sunday to meet domestic and overseas audiences.
Performance Period : OPEN RUN
Performance Time : Mon 8pm / Tue~Sun 5pm, 8pm
Theatre : Cinecore CHEF theatre (Jongno 2ga)
Running Time : 75 minutes
Ticket Price : VIP 60,000 WON / R 50,000 WON / S 40,000 WON
Inquiry : 02-766-0815
Homepage : www.musicalchef.net
Facebook : www.facebook.com/hellochefs
Youtube : www.youtube.com/hellochefs