The 2018 ASAE Annual Meeting & Exposition hosted educational/informational sessions, an exhibition session, a welcome reception and other formal functions, and additional events. SMG took part in the exhibition session and additional events along with seven other organizations which included the Korea Tourism Organization and the Gyeonggi Tourism Organization. At their exhibition booth, SMG promoted the city of Seoul and actively engaged in consultations with association executives and international associations based in the United States. In particular, SMG focused on finding new international meetings that could be brought over to Seoul. Meanwhile, at the additional events that were held, SMG laid the foundation for attracting MICE tourism to the city by strengthening its network with ASAE and other related organizations based in the Americas. SMG also participated in an educational session to acquire the latest information regarding MICE and learn about how unique venues are being utilized elsewhere.
Approximately 4,800 attendees took part in this year's event which included approximately 1,800 representatives from 420 organizations and 2,700 buyers. Since the majority of the attendees were influential decision makers, SMG is expecting tangible results from the consultations that were carried out during the event. When SMG attended ASAE Annual Meeting & Exposition in 2017, it was able to discover nine international meetings and successfully bring the 2018 PDA Biopharmaceuticals Conference to Seoul.