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L’atelier Museum Fuses Art and Technology

Enjoy a cup of coffee at Van Gogh’s “Café Terrace at Night”
Have a conversation with Émile Zola and Paul Cézanne


Imagine holding conversations with characters in famous paintings and becoming a part of a picture. All this becomes reality when you visit L’atelier, an art museum with a brand new concept. Not only can you experience the seemingly impossible, but you can also do so within the works of famous impressionist painters such as Van Gogh and Monet.

L’atelier is an interactive art museum that opened on the 11th floor of the Dongdaemun Hyundai City Outlet in October of 2017. The 1,400-square-meter space offers visitors a new and unique way to experience works of art by some of the most famous impressionist painters in history such as Van Gogh, Monet, and Utrillo. The exhibitions are three-dimensional life-size models (diorama) of the original paintings and have been created through interactive video technology. The vivid three-dimensional exhibitions make you feel as if you have actually stepped foot into 19th century France.

The first space you see upon stepping into the entrance is Monet’s Garden. Monet’s “Water Lilies” series is projected on to the floor and all four surrounding walls to create a fantastical scene. As you walk around the garden, you will notice the watercolors spreading under your feet when you take a step. You will also experience the pleasant fragrance of grass and water lilies that fill the area around the pond. You will feel as if you are in Giverny – the village in France that served as the backdrop of “Water Lilies.”

Place Lamartine was the backdrop of one of Vincent Van Gogh’s most famous works: “The Yellow House.” Van Gogh stayed at Place Lamartine in Arles, France for two years. Here, through the musical, “Van Gogh’s Dream,” you can get a glimpse into Van Gogh’s dream of wanting a community for artists and his friendship with fellow painter, Paul Ganguin. At the Study of Émile Zola next to Place Lamartine, you can experience a holographic talk show called “X-File on Masterpieces.” Visitors can speak with a hologram of Émile Zola – one of the most famous novelists of the 19th century – and find out about the complicated secret behind Van Gogh’s death.

What would it be like to enjoy a cup of coffee at a cafe that exists in a famous painting? The cafe at Place du Forum shows an exact reproduction of another famous painting by Van Gogh, “Café Terrace at Night.” Here, visitors can enjoy beverages and desserts. You can also grab a quick snack at the 19th century Parisian flower market called Flower Market at la Madeleine or buy charming vintage souvenirs.

L’atelier is open year-round and its operating hours are from 10:00 a.m. to 9:00 p.m. Tickets for adults are priced at KRW 24,000 per person. The name L’atelier comes from combining “light,” a keyword that symbolizes impressionist paintings, called the “paintings of light,” and “atelier,” which refers to the workshops of contemporary artists.

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