MICE Seoul




Unique Venue of the Month :

The Charming New Spaces in Seongsu-dong


Seongsu-dong is the birthplace of the Korean handmade shoe industry, which thrived in the 1980s. In the 1990s, as shoes were starting to be mass produced, the small-scale footwear manufacturing industry started to decline and gradually be forgotten. However, after the city of Seoul designated the deteriorated neighborhood of Seongsu-dong as an urban regeneration zone, young artists began to set up shop in the area. The former industrial spaces, which included factories and warehouses, have been reborn into charming cafes, restaurants, and workshops that have preserved the traces of their respective building's history. Seongsu-dong is currently considered to be one of the trendiest spots in Seoul.

A new space in Seongsu-dong for art and culture, ‘SFACTORY‘

SFACTORY is a cultural complex that is located within the factory district of Seongsu-dong. The former gymnasium (Block A), textile mill (Block B), dormitory (Block C), and auto repair shop (Block D) have been renovated from the perspective of urban regeneration and transformed into an open space that connects the past and the present, an industrial zone with an artistic space. At the outdoor area, which consists of a rooftop space and garden, a variety of events including exhibitions, live performances, parties, markets, conferences, and art fairs take place - regardless of their genre. SFACTORY introduces different kinds of culture and arts through passionate collaborations with artists and presents new contents that are in line with the changes in trends and lifestyle.
[SFACTORY] 11 Yeonmujang 15-gil, Seongdong-gu, Seoul / www.sfactory.co.kr / 02-6388-8321

A new landmark on the street of handmade shoes stores, ‘BAESAN’

BAESAN - which was once a warehouse before undergoing renovations - is a cafe/event space that opened in November of 2017 on the street of handmade shoe stores in Seongsu-dong, Seongdong-gu. The space recently attracted publicity for hosting a fan party for the launch of the Samsung Galaxy Note9. BAESAN was originally built as a rice mill in the 1970s, and it was used as a warehouse in the 1990s. With its exposed brick and columns, high ceilings, and concrete interior, BAESAN still has aspects of its old industrial roots.

The unique works of art that have been used to decorate the space make BAESAN the perfect place to unveil and exhibit new products. BAESAN is 990㎡ in size and has an exhibition space on the first floor with a 9m ceiling. The second floor features a rooftop space. BAESAN space can occupy a maximum of 400 people at once.[BAESAN] 78, Seongsui-ro, Seongdong-gu, Seoul / 02-6238-8130

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