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How Far Have You Gone in Seoul?

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How Far Have You Gone in Seoul?

How Far Have You Gone in Seoul?


Launch of limited edition and 48–hour Discover Seoul Pass


Seoul Metropolitan Government and Seoul Tourism Organization have teamed up with SM Entertainment to create 500 limited editions of the Discover Seoul Pass aimed to attract foreign K-pop fans. This exclusive pass for foreigners allows entry into tourist attractions and use as a reusable transportation smart card.




First, the pass will initially feature the images of celebrities such as Super Junior’s Yae Sung, Red Velvet and NCT, and other K-pop stars will be added later. The marketability of the Discover Seoul Pass have greatly improved, and the high demand for extended use time has resulted in a new 48–hour pass in addition to the existing 24–hour one.




The number of tourist facilities that grants entry with the pass has risen from 16 to 22. This allows tourists a larger range of choices by enlarging the coverage area to all of Seoul, including art galleries, museums and other hotspots to truly experience Korea.


A lot of thought has gone into the design of and instructions on the card, with the 24- and 48–hour passes distinguished by color. Moreover, the instructions include closing dates, visiting hours and other detailed information for use used as a reference when visitors make their itineraries.


The city and Seoul Tourism Organization are offering a 30-percent discount online on One More Trip ( through June commemorating the new 48–hour pass. In addition, a special event will offer prizes for buyers of the new pass.


Kim Jae-yong, Director of Tourism Policy Division for Seoul Metropolitan Government, said, “We won’t hold back in contributing to the diversification of attracting tourists from Southeast Asia through stronger publicity marketing, attraction of additional affiliates and development of diverse pass forms.”




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