07 Apr Korea Seeks to Diversity its Market beyond Southeast Asia
Korea Seeks to Diversity its Market beyond Southeast Asia
Looking to expand their markets beyond eastern and southeastern Asia, the Seoul Tourism Organization (STO), Gyeonggi Tourism Organization, Incheon Tourism Organization and Korea Tourism Organization have successfully cohosted their first India travel road show.
On March 29, the four organizations cohosted the ‘India MICE Road Show’ in New Delhi, India inviting local corporate meetings and incentive groups.
Hosted at the Taj Palace Hotel in New Delhi, 19 MICE-related companies and agencies from Korea participated in the event including the four governmental tourism agencies and respective local travel agencies, venues, and hotels. They offered business consultations, presentations, and meetings with up to 150 representatives from a variety of Indian companies, media, and travel agents.
In the official presentation, the respective tourism organizations of Seoul, Gyeonggi Province, and Incheon, offered a joint presentation to introduce some of their respective unique venues and tourist attractions. The three organizations presented three different potential courses in their respective regions and introduced various supports and benefits for groups and companies holding events in Korea.
This road show was planned by the ‘Greater Metropolitan Incentive Committee’ which was created by the KTO, STO, Gyeonggi Tourism Organization, and Incheon Tourism Organization to diversify corporate and incentive event marketing for the greater metropolitan region beyond China and southeast Asia.
The Indian road show comes as the number of Chinese tourists to Korea have increased to make up more than half of inbound tourists to the country leading calls for Korea’s MICE and tourism sectors to diversity its markets to secure sustainable risk management and long-term viability. These calls have intensified in recent weeks as political tensions between the Chinese and Korean governments have led to certain restriction on travel to Korea for Chinese citizens leading to significant drops in the number of Chinese visitors.
This recent Indian road show is expected to act as a bridgehead for domestic tourism and MICE industry to enter the 1.2 billion Indian market. Already domestic tourism and aviation industries have begun making inroads into the Indian market with airlines such as Korean Air (KAL) and Asiana expanding the number of flights between the two countries. In December of last year, KAL launched its Delhi line (5 times a week) and Asiana increased the number of routes from 3 times a week to 5 times to week.
(Terminology) Unique Venue : Meeting venues with historical, cultural and artistic characteristics unlike common conference facility such as convention center.