04 Nov Parnas Mall Grand Opening
The First Premium Casual Mall Created by a First-class Hotel Company, Parnas Mall
- Located at Samsung-dong Grand InterContinental Seoul Parnas B1, 7,600 m² in size
- Established as a comprehensive cultural space for sensational business people in their twenties to forties
Parnas Hotel Co., which owns and operates the Grand InterContinental Seoul Parnas and InterContinental Seoul COEX in Samsung-dong, Seoul, has announced the reveal of their Parnas Mall on 8th of October. Developed for the first time by a hospitality company, the Parnas Mall is the first Premium casual mall that is located in the basement of the Grand InterContinental Seoul Parnas. The scale of the mall is 7,600 m², which encompasses cultural, shopping and epicurean venues that guests may enjoy the unique experience apart from their everyday lives at home or at work.
Mori Building Company, a subsidiary of Mori Urban Planning Corp, is the designer and operator of Japan’s premium mall Roppongi Hills and Omotesando Hills. It has been directly involved as the space designer and consultant for the Parnas Mall.
The opening (Approx. 5,600m² ) on October 24th, will feature 19 fashion•beauty•life-style brands and 17 food and beverage venues. Global fashion brands like Massimo Dutti, Marimekko, Repetto, IlBisonte, niko and…, Pataugas and more will be opening their doors alongside select shops like Casa Via Bus Stop and Beaker along with boutique brands like Primera, Millefiori, Neal’s Yard Remedies. In conjunction, the Parnas Mall will provide an opportunity to taste food and beverage from all around the world with French star bakery chef, Gontran Cherrier, who will open his #1 store in Korea, famous caramel popcorn from Seattle, KuKuRuZa, Dean & Deluca, Saint Ausgustin, Serafina New York, Tomatillo, Aloha Table, Fen Shanghai Bai Mao and more.
In particular, it is possible to experience a variety of cultural events that you may not experience in any other malls. For the month of October, “Parnas Mall Design Work” will be showcasing graphics, fashion, illustrations and more from 18 young designers from different fields including Joon & June, Don WonPil, Hwang ByungJoon and quotes.lab. The designers will be collaborating with brands in the mall to exhibit art pieces that will never be seen anywhere else. Art pieces will be displayed in each venue and guests may also enjoy the art toy exhibit while walking around the mall.
The manager in charge of the Parnas Mall, Yun Yeo Yang, stated “the Grand InterContinental Seoul Parnas B1 is directly connected to Samsung station, Line 2, which has a floating population of over 3 million every month. The mall is situated in the best possible location and already through word-of-mouth is being called the Samsung-dong Boulevard. Parnas Mall is not just a plain shopping space; it incorporates art as a center piece to harmonize all visual elements that differentiate itself from other malls.”
Starting with the first opening on October 24th, the Parnas Mall will have its grand opening featuring the full 7,600m² space with the completion of the Parnas Tower in November, 2016.