28 Nov Seoul Chosen as the World’s Best MICE City
Seoul has once again received top honors as a MICE city by two major business and travel magazines. Seoul was named the “Best International Business Meetings Destination” by Business Traveler US for its annual Business Traveler Awards while Global Traveler awarded Seoul as the “Best MICE City” in its annual Global Traveler Tested Awards. It marked Seoul’s fifth consecutive win since 2012 in Business Traveler’s annual awards as the “Best International Business Meetings Destination” and the second year in a row the city was named the “Best MICE City” by Global Traveler.
The distinctions were seen as further reflection of Seoul’s status as a top three international meetings city which was evidenced in its third place ranking on the Union of International Associations (UIA)’s annual meetings ranking in June this year.
Marking its 28th year, the Best in Business Travel Awards by Business Traveler is one of the most established awards in the MICE and business travel sector. Winners in 42 categories were announced in this year’s results including the best MICE cities, airlines, hotels, airports, and companies for shipping and cargo with the standing based on a poll that took place online from May to July 2016 from the publication’s readers.
Since its launch in 1976, the UK-based magazine Business Traveller for frequent business travelers has over 500,000 readers in fifteen editions worldwide including the UK and the USA. Its US edition has the largest circulation of 175,000 and the vast majority of its readers are frequent business travelers.
※ The Recent “Best International Business Meetings Destination” Winners
Now in its 13th year, the Global Traveler Tested Awards chose 84 organizations in 4 categories as the winners for this year. The winners were selected through the publication’s online and offline surveys which took place from January to August 2016 from its 105,000 readers who are mostly business travelers and MICE practitioners.
Launched in 2004, Global Traveler is a business travel magazine targeted at frequent business travelers. Covering news and reviews of airlines, hotels and lifestyle, it has a circulation of over 105,000 readers. Most of its readers are business travelers who frequently travel overseas.
※ The Recent ‘Best MICE City’ Winners
For the 2016 Global Traveler Tested Awards, a ceremony will be held on December 13 at The Peninsula Beverly Hills in Los Angeles.
Speaking on Seoul’s third win as Best MICE City, Global Traveler’s publisher Francis Gallagher shared, “Seoul is an attractive city with well-equipped infrastructure, advanced IT safe public transportation, and plentiful accommodations. It is a city where tradition and technology coexists and the people are kind.”
” These awards by the major global business tourism magazines once again demonstrate that Seoul is recognized as one of the best international MICE cities,” Eui-seung Kim, Director-General of Tourism & Sports at Seoul Metropolitan Government said. “We’ll strive to expand the city’s infrastructure while building its base for qualitative growth.”