‘Seoul Coffee Tour Bus’ Proves a Boost for the Seoul Int’l Café Show

The Sketch of the 15th Seoul International Cafe Show in 2016

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Coex was filled with the rich aroma of coffee recently as it hosted the Seoul International Café Show 2016, the 15th show held thus far, just as winter season- a general favorite of coffee lovers- approached.

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This annual event, organized by Exporum and supported by the Seoul Metropolitan Government, is the biggest coffee-centered exhibition in Asia, and occupies the entire 36,007 square meters of Coex’s exhibition hall space. This year’s Cafe Show, held from November 10 to 13 at COEX, Seoul, attracted 600 exhibitors from 40 countries, promoting a variety of coffee-related products and offering consultation and networking opportunities. This year’s event was estimated to have been visited by 140,000 visitors from abroad and locally.

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For the event, the Seoul Tourism Organization (STO) provided hospitality support services including MICE supporters and Incheon Airport Welcome Messages, as well as MICE specialized tour programs such as the Coffee Tour Bus. During the show, the STO also hosted a Seoul promotional booth offering visitors tourism promotional materials including information on the Seoul Coffee Tour Bus routes and stops, Seoul tour maps, shopping guidebooks, Seoul tour souvenirs, a special photo zone with a Bukchon Hanok Village backdrop, and opportunities to try on the traditional Korean attire of hanbok.

카페쇼4카페쇼5▲ The World Coffee Leaders Forum 2016, which was held during the Seoul Cafe Show, attracted about 900 visitors from experts and employees in the coffee industry.

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The ‘Seoul Coffee Tour Bus’ was launched for the first time at this year’s café show allowing participants to enjoy Seoul’s famous coffee shops as well as some of Seoul’s top attractions (see the related article). As a tour shuttle bus, the coffee tour bus was especially designed for time-constrained overseas buyers or foreign participants to visit some of Seoul’s famous coffee shops and do a bit of sightseeing. The tour buses began from Coex and operated three courses: Gangnam/Sinsa/Seongsu, Itaewon/Gwanghwamun/Jongno, and Sangsu/Hongdae. Each bus came with an English tour guide, coffee tour maps, coffee samples, and souvenir postcards for passengers.

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Each course provided tour interpreters to help foreign participants understand the culture of coffee in Seoul while the various staff of the visited coffee shops were able to share the coffee culture of Seoul and Korean hospitality and culture as well.

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Author: Jiyeon Lee

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