05 Apr Seoul Provides Comprehensive Briefing on its Expanded MICE Support Service
Seoul Provides Comprehensive Briefing on
its Expanded MICE Support Service
Seoul is ensuring local meeting planners know about the city’s expanded MICE support service beginning with this year’s first MICE Industry Support Plan briefing.
Held on March 16th at the Seoul Tourism Organization office, around 20 local organizations, associations and Professional Convention Organizers (PCO) participated in the presentation and were briefed on the newly expanded support standards for international conferences, corporate meetings and incentive organizations for 2017. Also provided was information on welcome services for MICE participants such as Seoul MICE City Tours, Unique Venue Support, MICE cards, Incheon International Airport welcome messages, Seoul Welcome Kits, and Seoul Welcome Booths.
In the past, the Seoul Metropolitan Government’s support qualifications for business events were based on quantitative indexes but starting this year it is including and supplementing ‘qualitative indexes’ for events with the potential to created added value the local society, environment, and economy.
The newly added ‘qualitative indexes’ are ▴Strategic invitation targets (strategic industry related, large-scale, returning events) ▴Seoul MICE Alliance (SMA) member utilization ▴ Hosting sustainable MICE events (operating green events, programs contributing to local society, and local tourism promotion programs). These qualitative indexes are considered in addition to existing quantitative indexes (number of foreign participants, total participants, and total number of accommodation nights).
Previously, existing basic qualifications for support began at ▴ International Conference: with more than 50 foreign participants ▴Corporate Meeting and Incentive Tourism: groups staying at least two consecutive nights in Seoul with at least100 accommodation nights in total.
By reinforcing previous qualitative standards with the new quantitative measures, events that are smaller in scale but with high impact are expected to benefit from the expanded support.
Park Jin-Hyeok, Director of the Seoul Convention Bureau explained, “Smaller-scaled events (20 to 25 participants) such as Board Meetings and VIP Meetings which are known to spend twice more as general international conference participants, were excluded in targets for supports in the past because participants were less than the 50 total required. Now, similar events are eligible for support if each participant stays more than two nights and the total number of accommodation nights is over 100 nights.”
Also at the briefing, some of Seoul Tourism Organization’s newest tourism initiatives for visitors were introduced such as the Discover Seoul Pass and One More Trip. In the Presentation Meeting for more than two hours, alternative ways that MICE participants can enjoy Seoul through new tourism promotion campaigns such as Discover Seoul Pass and One More Trip were introduced.
As part of regional co-prosperity and cooperation initiative with the city of Gwangju, the latter’s major tourist attractions, support program (Come to Gwangju!) and the KSAE (Korea Society of Association Executives) was introduced.