28 May Seoul Roadshow at Singapore, ‘No. 1 City of MICE’
Seoul Tourism Organization held ‘2016 Singapore Seoul Roadshow’ on May 16, in Singapore.
The Roadshow aimed to discover and attract new demands for MICE and tourism industries in Singapore, in where markets for corporate meetings and incentive tours are in continuous growth, along with the growing popularity of the K-Wave, and the Seoul Tourism Organization discovered more than 5 cases in demand out of its 21 consulting sessions.
Convention centers, hotels, travel agencies, as well as tourism · MICE organizations participated as sellers in the Roadshow, and attracted 109 visitors from 8 companies, including local companies, members of PCO and SMA, travel agencies, and MICE media.
The Roadshow began at 10AM of the day with registration and networking to induce meetings of buyers and sellers, followed by Travel Mart involving free 1 on 1 consultation for sellers and more than 90 Singaporean buyers for tours and MICE industries.
A local buyer participated in the Roadshow commented that, “I hesitated to visit Korea after the MERS crisis, but the Roadshow took my worries away. As Korean dramas are gaining more popularity in Singapore, more Singaporeans will visit Seoul for MICE tours as well.”
Singapore has more than 7,000 multinational corporations in high demands for corporate meetings and incentive tours, with increasing scale of its own MICE market due to its continuous growth. According to a report on overseas brand manager meetings of Korea Tourism Organization in 2016, Singaporean MICE tourists tend to use hotels, are the second largest tourist group to South Korea after Japan, and has 92.6% of satisfaction level.
After the Roadshow, Chief Lee Jun of Seoul Tourism Organization said in an interview with ‘TTG MICE’, a magazine for MICE industry, “Despite the recession in global economy for the last few years, Singapore is still No. 1 MICE city in the world. Bearing that in mind, Seoul Metropolitan government and Seoul Tourism Organization have put their efforts in targeting Singaporean market every year.”