31 Aug The Fourth Industrial Revolution and the Meeting Technology
The Fourth Industrial Revolution and the Meeting Technology
As the keyword ‘The Fourth Industrial Revolution’ became a hot topic with the major technologies such as Artificial Intelligence(AI), 3D printing, autonomous driving of cars, Internet of Things(IoT), biotechnology, and more. The characteristic of the Fourth Industrial Revolution is the convergence between technologies such as digital and biotechnology. Specialists expect to find develop new creations from this convergence.
As the Fourth Industrial Revolution became in earnest and the technology progressed, MICE industry also applied the innovative technologies in its operate. The following are the major technologies that are currently drawing the most attention.
Virtual Reality (VR)
VR technology has been widely used as its price became affordable. The Las Vegas Convention Center (LVCVA) publicly demonstrated a VR experience application of the city at the 2016 Berlin Internationale Tourismus Börse. The application enables experience the charms of Las Vegas in a more convenient and interesting way
From the preparation – operation – and to the result of the event, various types of data can be collected through mobile apps, beacons, social media, live streaming, and more. Collected data can be used to improve ROI, create a better experience for participants, improve the programs, and more.
Hilton Hotel and IBM have jointly developed a 23-inch smart robot named Connie, and launched a pilot test at the Hilton McLean hotel in Virginia, USA. Connie was gradually able to adapt to the situation, interact smoothly with hotel guests, and answer the questions about hotel amenities, local attractions, and meal times. In the future, AI robots may be able to take care of the introduction or inquiries for international conferences and exhibitions as well.
In addition, the use of wearable devices and beacons are increasing after the launch of Google Glass and Apple Watch.
The development of technology is expected to have a greater impact not only on our daily lives but also on the entire MICE industry as well. One can gain a competitive advantage depending on how they understand and use these technologies. As developed countries such as the United States and Europe continue to pursue the idea of meeting technology, there is a need for the domestic MICE industry to understand and cope with the influence of such technology on the MICE industry as soon as possible as well.
|Hallym University of
Department of Convention
and Event Management
Professor LEE, Chang-Hyun